SEO that starts with a real plan, not a template
Every site has different gaps, different competitors, different starting points. What works here starts with understanding that — nothing else.
One strategy, built around your site
Most agencies apply the same checklist to every client. We don't. When you come in, we look at where your traffic is actually coming from, which keywords you're already close to ranking for, and where the structural gaps are hurting you the most.
That audit becomes the foundation. From it, we build a prioritized roadmap — fixes that move the needle first, growth tasks that compound over time. No filler work, no busywork metrics.
What's included in the strategy work
These aren't add-ons or upsells — every engagement covers all of this from the start.
Keyword gap analysis
We map which terms your competitors rank for that you don't. Sorted by difficulty and traffic potential, not alphabetically.
Technical site audit
Crawl errors, index bloat, redirect chains, Core Web Vitals — identified, explained, and prioritized for your dev team or ours.
Content architecture
Which pages need to exist, how they link together, and what signals each page needs to send to rank for its target intent.
Backlink profile review
What you have, what you're missing, where toxic links may be holding rankings back. We give you specifics, not vague recommendations.
Rank tracking setup
We define your tracking set from day one — keywords chosen because they reflect real business goals, not just high volume.
Monthly strategy reviews
Each month we look at what shifted, what stalled, and what the next focus window should be. Direct conversation, no report dashboard to decipher alone.
How the first 90 days usually go
Not a fixed script — but this is the sequence most clients move through when starting from a solid audit baseline.
Discovery audit
Full crawl, competitor benchmarking, and keyword opportunity mapping. Delivered as a working document, not a slide deck.
Technical fixes
Priority-ordered fixes for crawlability, speed, and indexation issues. We work alongside your team or handle it directly.
Content buildout
New pages and optimized existing ones, structured around actual search intent — not keyword density formulas from 2014.
Review and adapt
What moved, what didn't, and what gets adjusted. Ongoing work shifts based on real data from your specific site.
The areas we spend the most time on
After working with dozens of sites across different industries, certain areas consistently deliver the biggest shifts. Here's where the work tends to concentrate — not because it's easy, but because it matters most.
Ready to see where your site stands?
Start with a conversation. We'll tell you honestly what we find and what we'd prioritize — before any commitment.
Get in touch